Trung Nguyen Coffee is chosen from the best beans intergrated with best passions that is appeared in over 50 countries around the world. Especially in big cities such as: New York, London, Berlin, Paris, Toronto, Moscow, Budapest, Amsterdam, Tel Aviv, Sydney, Tokyo, Seoul, Bangkok, Shanghai ... now available in Bangkok, Thailand.

Besides, Trung Nguyen coffee is the prior choice for important government seminars, forums inside and outside the country; Trung Nguyen is also chosen as Cultural Ambassador and present for Presidents.

Now you can order online Trung Nguyen coffee in Thailand. Trung Nguyen Thailand can deliver to your home by Thai EMS within 2 business days.

Vietnamese Coffee Industry Plots Move To Global Stage

"Vietnam currently exports 90 percent of beans raw. These beans carry no brands. That needs to be changed," said Vu.

He said Vietnam should be able to earn $20 billion from coffee within the next 15 years, up from less than $3 billion now, if it boosts agricultural productivity and does more to add value to its coffee by roasting, blending and packaging beans.

Trung Nguyen hopes to quadruple revenues to $1 billion by 2015 from $250 million in 2011 as Vu seeks to take on big global brands like Nestle's Nescafe and Starbucks.

"We are like a grasshopper fighting against a giant elephant. In terms of technology, marketing, Nestle is way ahead of us," Vu said.

"Our strategy is to be smarter and more focused," he said, noting that his G7 brand is the country's top selling instant coffee ahead of Nescafe and local rival Vinacafe.

"For the consumer, Vietnam was closed for a long, long time so they would always prefer the foreign brand versus the local brand so for G7 to win this race it took extra effort from us."

Trung Nguyen already exports to 60 countries, but plans a big new push into the United States next year, hoping to eventually reverse the split in its sales of 70 percent for the domestic market and 30 percent for export.

Trung Nguyen also expects to benefit from the fast-growing popularity of coffee in the traditional tea-drinking countries of Asia. Vu hopes to lift Vietnamese coffee consumption from a current 1 kilogram per head per year to the 5 kgs of Brazil.

"We are running our factories at up to 110 percent of capacity and still we cannot provide enough to the Chinese market," said Vu, who says he drinks 10 cups a day himself.

"If crude oil is the energy of the industrial economy then coffee is the energy of the knowledge-based economy."

Nestle noted recently the huge potential of the Chinese market with only three cups per person currently drunk per year compared with 168 cups in Hong Kong and 99 in Taiwan.

Contact Us

Address: Trung Nguyen Thailand, 10/7 Trendy Plaza, Soi Sukhumvit 13 Khongtoei-Nue, Wattana, Bangkok 10110
Background Color
Background Color
Text Color
Link Color
Background Image